"Geoje Yaho~!" — The K-pop Group Going Viral Through Memes
Scroll through YouTube's algorithm long enough and you'll eventually land on a video of a visually striking girl in gyaru makeup rattling off a Gyeongsang Province dialect.
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"Geoje Yaho~!" — The K-pop Group Going Viral Through Memes
Scroll through YouTube's algorithm long enough and you'll eventually land on a video of a visually striking girl in gyaru makeup rattling off a Gyeongsang Province dialect. That's RESCENE — a five-member girl group that debuted in 2024 and is currently one of the fastest-rising names in Korea's short-form content scene.
How "Geoje Yaho~!" Was Born
It started on Woni's personal YouTube channel — "Hello I'm Woni Nice to Meet You." In a video where Japanese member Minami appeared in a gyaru concept, Woni said: "You're going to Geoje like this? You're going to get in trouble with the Geoje residents." Minami responded by throwing a downward V sign and shouting "Geoje Yaho~!" — a gyaru-style exclamation that doubles as a casual greeting among young women in Japanese. That specific gesture combined with the Gyeongsan dialect caught on immediately. The clip swept across social media, YouTube Shorts, and Instagram Reels. As the meme spread, the city of Geoje and RESCENE both saw their recognition jump simultaneously. On May 22, 2026, all five members of RESCENE were officially appointed as Geoje City promotional ambassadors.
The Silla Princess — The Meme Factory Keeps Going
After the gyaru video took off, Woni's channel kept moving. The next hit was a Silla Princess concept video featuring Woni, who is from Geoje, and another member from Gyeongju — the ancient capital of the Silla Kingdom — speaking in thick Gyeongsang dialect together. The Gyeongju member's nickname "Silla Princess" came directly from where she's from. The two members going back and forth in full regional dialect became another viral moment, racking up views and pulling in new viewers. Videos built around each member's individual character have been landing one after another, earning RESCENE the nickname "meme factory group." The dialect episode also put member Zena in the spotlight for the first time, with people flagging her as a rising web variety talent.
Why RESCENE Is Working
What makes RESCENE's content land is that none of it feels planned. Gyaru makeup and seven-hour straight live streams — the kind of content a major agency would likely shut down for image management reasons — RESCENE treats as selling points. Most recently, Minami and Woni visited Geoje together and filmed themselves just hanging out like any two friends their age would. That video got another wave of attention.
The analysis is straightforward: an environment where members can freely express what they actually want to do produces a natural charm that manufactured content can't replicate. The music side is holding up too. Their third mini-album Lip Bomb, released in 2025, crossed 100,000 first-week sales. RESCENE has found a way to run the meme side and the music side at the same time — and people are watching to see what comes next.